SKY ORIGINALS | CHANNEL BRANDING
Year 2019, Study Abroad Semester, University of Hertfordshire
Brief Establish a brand identity for Sky Originals, a new channel brand of Sky with the concept of Bold, British and Original
Outcomes Brand Identity & Ident
The design outcomes are inspired by British innovations on the road. Like direction signs and markings, the rationale of Sky Originals is to guide and create journeys together with views into the best viewing experience, reflecting each individual's interests. As Sky Originals has gone ahead to light up our pathways, viewers can confidently drive on to discover quality content.